Your website is often the first interaction someone has with your business. If it's sending the wrong signals, you're losing opportunities before you even know they existed.
1. It's Not Mobile-Friendly
More than half of web traffic comes from mobile devices. If your site doesn't work well on phones — tiny text, horizontal scrolling, buttons too small to tap — you're frustrating most of your visitors.
Google also prioritizes mobile-friendly sites in search results. A non-responsive site hurts both user experience and your visibility.
Quick test: Pull up your website on your phone right now. Can you read everything? Can you tap the navigation easily? Does everything load?
2. It Loads Slowly
Speed matters. Studies show that 40% of visitors abandon sites that take more than 3 seconds to load. Every second of delay costs you conversions.
Common culprits include:
- Unoptimized images (huge file sizes)
- Too many plugins or scripts
- Cheap or overloaded hosting
- No caching or compression
Quick test: Use Google's PageSpeed Insights to see how your site scores. Anything below 50 on mobile needs attention.
3. The Design Looks Dated
Web design trends evolve. What looked professional in 2018 may look amateur today. Signs of an outdated design:
- Cluttered layouts with too much going on
- Stock photos that look obviously fake
- Small body text (the web has moved to larger, more readable type)
- Flash elements or other deprecated technology
- Design that doesn't match your current branding
Your website should reflect where your business is today, not where it was five years ago.
4. You Can't Update It Yourself
If making simple changes — updating a phone number, adding a team member, posting news — requires calling a developer, something's wrong.
Modern websites should be easy to maintain. A good content management system lets you make routine updates without technical skills. If your site is a black box, you're either paying more than necessary for small changes or (more likely) letting content go stale.
5. It's Not Generating Results
Ultimately, your website should do something for your business. That might be:
- Generating leads and inquiries
- Selling products
- Booking appointments
- Building your email list
- Establishing credibility
If your site isn't contributing to these goals — or you don't even know because you're not tracking — it's not working hard enough.
What a Refresh Can Do
A website refresh doesn't always mean starting from scratch. Sometimes it's about:
- Modernizing the visual design
- Improving mobile experience
- Speeding up performance
- Clarifying messaging and calls to action
- Adding basic analytics to understand what's happening
The goal is a site that looks professional, works smoothly, and actively supports your business goals.
Think your site needs work?
We'll give you an honest assessment. Sometimes small tweaks make a big difference. Sometimes a rebuild is the right call. Let's figure out what your situation needs.
Get a Free Assessment